What are B2B marketing tools?
B2B marketing tools are software applications and platforms that help businesses market their products and services to other businesses. They can be used for a variety of tasks, such as:
- Generating leads: Identifying and attracting potential customers
- Nurturing leads: Building relationships with potential customers and moving them through the sales funnel
- Closing deals: Converting leads into paying customers
- Analyzing results: Tracking the performance of marketing campaigns and making adjustments as needed
There are many different B2B marketing tools available, and the best ones for you will depend on your specific needs and budget. However, some of the most popular categories of B2B marketing tools include:
- Marketing automation: This software automates repetitive marketing tasks, such as sending emails and nurturing leads. Popular marketing automation platforms include HubSpot, Marketo, and Pardot.
- CRM (Customer Relationship Management): This software helps businesses manage their relationships with customers and prospects. Popular CRM platforms include Salesforce, Zoho CRM, and Microsoft Dynamics 365.
- Content marketing: This involves creating and sharing valuable content with potential customers to attract and engage them. Popular content marketing tools include BuzzSumo, SEMrush, and Canva.
- Social media marketing: This involves using social media platforms to connect with potential customers and build relationships. Popular social media marketing tools include Sprout Social, Hootsuite, and Buffer.
- Email marketing: This involves sending emails to potential customers and subscribers to promote products or services. Popular email marketing tools include Mailchimp, Constant Contact, and ActiveCampaign.
- Web analytics: This software helps businesses track website traffic and understand how visitors interact with their website. Popular web analytics tools include Google Analytics, Adobe Analytics, and Clicky.
When choosing B2B marketing tools, it is important to consider your specific needs and budget. You should also look for tools that are easy to use and integrate with other systems you are already using.
33 best B2B marketing tools
| Tool Type | Features | Price Range | Website |
|---|---|---|---|
| Lead Generation | |||
| ZoomInfo | Deep-dive business intelligence & contact data | Freemium – Enterprise | https://www.zoominfo.com/ |
| LinkedIn Sales Navigator | Advanced search filters & lead management | $79+/month | https://business.linkedin.com/sales-solutions/sales-navigator |
| Leadfeeder | Identify website visitors & companies | $29+/month | https://www.leadfeeder.com/ |
| BuzzSumo | Trending topics & high-performing content discovery | $79+/month | https://buzzsumo.com/ |
| Semrush | All-in-one SEO & content marketing toolkit | $99.95+/month | https://www.semrush.com/ |
| Lead Nurturing | |||
| HubSpot Marketing Hub | Email marketing, landing pages, automation | Freemium – Enterprise | https://www.hubspot.com/ |
| Marketo Engage | Lead scoring, campaign management, analytics | Contact for pricing | https://business.adobe.com/products/marketo/adobe-marketo.html |
| Pardot | B2B marketing automation & lead nurturing | Contact for pricing | https://go.pardot.com/ |
| Salesforce CRM | Customer interaction management & lead tracking | $25+/user/month | https://www.salesforce.com/ |
| Zoho CRM | Affordable CRM with marketing automation features | Freemium – Enterprise | https://www.zoho.com/crm/zohocrm-pricing.html |
| ActiveCampaign | Email marketing, automation, CRM & sales tools | $9+/month | https://www.activecampaign.com/sales-crm |
| Deal Closing | |||
| PandaDoc | Professional & collaborative proposal software | $19+/month | https://www.pandadoc.com/ |
| Proposify | Streamlined proposal creation & e-signature | $19+/month | https://www.proposify.com/ |
| QorusDocs | Powerful proposal management & collaboration | Contact for pricing | https://www.qorusdocs.com/ |
| DocuSign | Secure & legally binding electronic signatures | Freemium – Enterprise | https://www.docusign.com/ |
| Adobe Sign | E-signature & document management solution | $12.99+/user/month | https://www.adobe.com/sign.html |
| HelloSign | Simple & affordable e-signature platform | Freemium – Enterprise | https://sign.dropbox.com/ |
| Zoom | Webinar & online meetings platform | Freemium – Enterprise | https://zoom.us/ |
| Webex | Video conferencing & collaboration tools | Freemium – Enterprise | https://www.webex.com/ |
| GoToMeeting | Online meetings & webinar platform | $14+/month | https://www.goto.com/meeting |
| Analytics & Reporting | |||
| Google Analytics | Free website traffic & user behavior insights | Free – Enterprise | https://analytics.google.com/analytics/academy/course/6 |
| Adobe Analytics | Advanced web analytics & marketing attribution | Contact for pricing | https://business.adobe.com/products/analytics/adobe-analytics.html |
| Clicky | Real-time website analytics with user tracking | $9+/month | https://clicky.com/ |
| HubSpot Marketing Hub Reporting | In-depth insights & ROI measurement | Freemium – Enterprise | https://www.hubspot.com/ |
| Marketo Engage Analytics | Campaign performance & revenue source identification | Contact for pricing | https://business.adobe.com/products/marketo/adobe-marketo.html |
| Salesforce Analytics Cloud | Business intelligence & data visualization platform | Contact for pricing | https://www.salesforce.com/ |
| Sprout Social | Social media analytics & engagement tracking | $29+/month | https://sproutsocial.com/about/ |
| Hootsuite | Social media management & analytics platform | $49+/month | https://www.hootsuite.com/ |
| Buffer | Social media scheduling & analytics tools | $15+/month | https://buffer.com/ |
| Content Marketing | |||
| Canva | User-friendly design platform for creating visuals | Freemium – Enterprise | https://www.canva.com/ |
| Visme | All-in-one content creation platform with infographics & videos | $15+/month | https://www.visme.co/ |
| Loom | Create & share screen recordings & video messages | Freemium – Enterprise | https://www.loom.com/ |
| Typeform | Interactive online forms & surveys | $29+/month | https://www.typeform.com/ |
| Grammarly | AI-powered writing & grammar checker | Freemium – Enterprise | https://www.grammarly.com/ |
Tim is a B2B enterprise marketing expert with nearly 10 years of specialising in lead generation content marketing for B2B enterprise products and services in Southeast Asia and the US.