19 Best B2B Lead Generation Tools: Ultimate Guide for 2024

What are B2B lead generation tools?

B2B lead generation tools are software platforms and services designed to help businesses attract and identify potential customers in the business-to-business (B2B) market. These tools streamline the process of finding, qualifying, and engaging prospective buyers, ultimately helping businesses generate more sales.

There are two main types of B2B lead generation tools:

• Inbound lead generation tools: These tools help you attract leads to your website and convert them into qualified leads.
• Outbound lead generation tools: These tools help you find and proactively reach out to potential customers through various channels like email, social media, or phone calls.

Here are some specific examples of B2B lead generation tools:

Inbound lead generation tools:

• Landing page builders: Platforms like LeadPages or Unbounce help you create high-converting landing pages that capture leads through contact forms.
• CRM software: Tools like HubSpot or Salesforce help you manage your leads, track their progress through the sales funnel, and nurture relationships.
• SEO tools: Platforms like SEMrush or Ahrefs help you optimize your website and content for search engines, making it easier for potential customers to find you.
• Email marketing tools: Services like Mailchimp or Constant Contact help you create and send targeted email campaigns to reach your ideal audience.

Outbound lead generation tools:

• Lead databases: Platforms like ZoomInfo or Cognism provide access to comprehensive databases of B2B contacts, including contact information and firmographic data.
• Social media marketing tools: Tools like Hootsuite or Sprout Social help you manage your social media presence and identify potential leads on social platforms.
• Sales intelligence tools: Services like Clearbit or Discoverly help you gather valuable information about potential customers, such as their interests, budget, and decision-makers.
• Email outreach tools: Platforms like Outreach or Groove allow you to automate and personalize your email outreach to potential customers.

The best B2B lead generation tools for your business will depend on your specific needs, budget, and target audience. It’s important to carefully consider your goals and resources before selecting a tool.

19 best B2B lead generation tools

The best tools for you will depend on your specific needs and budget. Here are a few of the most popular options:

Tool	Website	Category	Price Range (USD/Month)	Key Features
Leadfeeder	https://www.leadfeeder.com/	Website Visitor Identification	$29 – $999	Identify companies visiting your website, with contact details and firmographics
Cognism	https://www.cognism.com/	Sales Intelligence & Lead Data	$299 – $4999	Access verified B2B contact data and build targeted lead lists
LinkedIn Sales Navigator	https://www.linkedin.com/sales/ssi	Social Selling & Lead Generation	$65 – $135	Find qualified leads on LinkedIn, save leads to CRM, and get lead recommendations
HubSpot Marketing Hub	https://www.hubspot.com/products/marketing	Marketing Automation & Lead Nurturing	$45 – $3,600	Create landing pages, manage email campaigns, score leads, and nurture them with workflows
Zendesk Sell	https://www.zendesk.com/sell/	CRM & Lead Management	$39 – $199	Manage leads, track sales pipeline, automate tasks, and integrate with other tools
Pipedrive	https://www.pipedrive.com/	CRM & Sales Pipeline Management	$29 – $99	Visually manage your sales pipeline, track deals, and collaborate with your team
Saleshandy	https://www.saleshandy.com/	Email Automation & Lead Nurturing	$47 – $199	Automate email sequences, personalize outreach, and track email performance
OptinMonster	https://optinmonster.com/	Lead Capture & Conversion Optimization	$9 – $499	Create popups, opt-in forms, and landing pages to capture leads
Marketo Engage	https://business.adobe.com/products/marketo/adobe-marketo.html	Marketing Automation & Lead Nurturing	$3,000+	Advanced marketing automation platform for large enterprises, with complex lead nurturing workflows
Demandbase	https://www.demandbase.com/	Account-Based Marketing (ABM)	$25,000+	Identify and target high-value accounts, personalize campaigns, and track engagement
RollWorks	https://www.rollworks.com/	Account-Based Marketing (ABM)	$12,000+	Build targeted ABM campaigns, score accounts, and measure campaign impact
LeadSquared	https://www.leadsquared.com/	CRM & Lead Management	$25 – $199	Manage leads, automate workflows, track sales pipeline, and integrate with other tools
AeroLeads	https://aeroleads.com/	Lead Generation & Prospecting	$49 – $199	Find contact details for B2B professionals, build prospecting lists, and verify email addresses
LeadFuze	https://www.leadfuze.com/	Lead Generation & Prospecting	$49 – $299	Find leads based on keywords and filters, build targeted lists, and export data to CRM
Outfunnel	https://outfunnel.com/	Sales Engagement & Outreach	$49 – $199	Automate email outreach sequences, personalize messages, and track engagement metrics
ZoomInfo	https://www.zoominfo.com/	Sales Intelligence & Lead Data	$299 – $4999	Access comprehensive B2B contact data and firmographics, build targeted lists, and enrich existing data
Clearbit	https://clearbit.com/	Sales Intelligence & Lead Enrichment	$49 – $2999	Enrich your existing data with firmographics, technographics, and contact details
Unbounce	https://unbounce.com/	Landing Page Builder & Lead Capture	$80 – $325	Create high-converting landing pages, track conversions, and optimize for lead generation
Hunter.io	https://hunter.io/	Email Finding & Verification	$49 – $199	Find email addresses for B2B professionals, verify accuracy, and build email lists

These are just a few of the many B2B lead generation tools options. When choosing tools, it’s important to consider your specific needs and budget. It’s also a good idea to try a few options before deciding.

Which platform is best for lead generation?

Function	Platform	Description
Overall Best Lead Generation:	HubSpot Marketing Hub	Powerful all-in-one platform for landing pages, email marketing, lead scoring, CRM, and analytics. Great for businesses of all sizes.
Best CRM & Lead Management:	Pipedrive	Simple and visual CRM with strong lead capture, pipeline management, and forecasting features. Perfect for sales teams seeking focus and efficiency.
Best Marketing Automation:	Marketo Engage	Feature-rich platform for lead nurturing, email marketing, campaign management, personalization, and analytics. Ideal for large companies with complex marketing needs.
Best Website Visitor Intelligence:	Leadfeeder	Identifies website visitors, reveals company information and contact details, and tracks engagement. Helpful for understanding website traffic and identifying potential leads.
Best Sales Intelligence & Lead Data:	Cognism	Provides verified B2B contact data, lead scoring, intent data, and campaign targeting tools. Excellent for sales teams targeting specific accounts and personas.
Best Social Media Lead Generation:	LinkedIn Sales Navigator	Advanced LinkedIn search, lead recommendations, lead outreach tools, and account insights. Essential for B2B companies relying heavily on LinkedIn for lead generation.
Best Conversational Marketing & Lead Generation:	Outfunnel	Live chat, chatbot lead capture, personalized chat interactions, and marketing automation. Ideal for businesses wanting to engage website visitors proactively and convert them into leads.
Best Account-Based Marketing (ABM):	Demandbase	Advanced account targeting, intent data, personalization, campaign measurement, and integrations. Suitable for enterprise companies with targeted ABM strategies.
Best B2B Intent Data & Audience Insights:	Bombora	Provides deep B2B intent data, audience segmentation, campaign targeting, lead scoring, and reporting. Valuable for understanding buyer intent and reaching relevant companies.
Best Market Research & Buyer Intent Data:	G2 Crowd	Offers buyer intent data, lead generation, market research reports, vendor comparison, and reviews. Useful for gaining market insights and targeting ideal customers.

10 best free tools for B2B lead generation

Here’s a table outlining some of the best free B2B lead generation tools, their categories, and the key features offered in their free plans:

Tool Name	Type of Tool	Free Features	Website
HubSpot CRM	CRM & Website Analytics	1,000 CRM contacts, email marketing for up to 2,000 contacts, basic landing page builder, website visitor tracking	https://www.hubspot.com/products/crm
Hunter.io	Email Finder	25 email searches per month, 50 email verifications per month	https://hunter.io/
LinkedIn	Social Media Network	Access to profiles of millions of professionals, basic lead prospecting features, join relevant groups and engage with potential customers	https://www.linkedin.com/
Google Search Console	SEO Tool	Monitor website search performance, identify keywords driving traffic, analyze backlinks	https://search.google.com/search-console/about
Canva	Graphic Design Tool	Create free visuals like infographics, social media graphics, and presentations to attract leads	https://www.canva.com/
Hotjar	Website Heatmap & User Recording	Basic heatmaps, analyze visitor recordings, track scroll depth and click behavior on your website	https://www.hotjar.com/
Mailchimp	Email Marketing	Up to 2,000 contacts, create basic email campaigns, landing page builder	https://mailchimp.com/
Zapier	Automation Tool	Automate basic workflows between different tools and services (e.g., send leads captured via forms to your CRM)	https://zapier.com/
Twitter	Social Media Network	Connect with potential customers and industry influencers, share valuable content, participate in relevant conversations	https://twitter.com/?lang=en
Quora	Q&A Platform	Answer questions related to your expertise, build brand awareness, attract qualified leads	https://www.quora.com/

Bonus: Check out free trials of paid tools like SEMrush, Leadfeeder, and Cognism to access additional features and explore their functionalities before committing to a paid plan.

Remember, the best tool for you will depend on your specific needs and goals. Experiment with different tools and find a combination that fits your budget and generates valuable leads for your B2B business.

How do you generate B2B leads?

B2B lead generation software can be a powerful tool to generate B2B leads. Here’s how:

1. Hyper-target your ideal customer profile (ICP):

• Use tools like Cognism or ZoomInfo to build detailed buyer personas and identify companies that perfectly match your ICP.
• Utilize social media platforms like LinkedIn Sales Navigator to target key decision-makers within those companies.
• Tailor your landing pages, content, and email campaigns to resonate with the specific needs and challenges of your target audience.

2. Content Marketing with Lead Magnets:

• Create high-quality content like white papers, case studies, ebooks, or webinars that address your target audience’s pain points and interests.
• Offer these valuable resources as lead magnets in exchange for contact information through strategically placed landing pages and forms.
• Leverage tools like HubSpot Marketing Hub or Marketo Engage to automate content distribution and track lead capture effectiveness.

3. Leverage Data-Driven Personalization:

• Use lead scoring tools to prioritize high-quality leads based on engagement, firmographics, and website behavior.
• Personalize your email marketing and outreach efforts based on lead score and individual demographics.
• Employ dynamic landing pages and website content that adapt to the visitor’s profile and interests.

4. Embrace Multi-Channel Lead Generation:

• Don’t rely on just one channel. Combine website visitor identification tools like Leadfeeder with social media lead generation platforms like LinkedIn Sales Navigator.
• Integrate email marketing campaigns with conversational marketing tools like Outfunnel or Drift to engage leads in real-time.
• Consider Account-Based Marketing (ABM) platforms like Terminus or Demandbase to target high-value accounts with personalized campaigns.

5. Optimize and Analyze for Continuous Improvement:

• Track your lead generation efforts through analytics dashboards provided by your B2B software.
• Identify what’s working and what’s not based on conversion rates, lead sources, and engagement metrics.
• Constantly test and refine your approach, adjusting your content, messaging, and targeting strategies based on data insights.

Bonus Tips:

• Don’t forget the power of referrals and influencer marketing. Leverage existing customers and industry experts to reach new audiences.
• Participate in relevant industry events and webinars to increase brand awareness and connect with potential leads.
• Offer free trials or consultations to incentivize initial engagement and showcase the value of your product or service.

By implementing these strategies and leveraging the capabilities of your B2B lead generation software, you can transform your lead generation efforts and build a pipeline of qualified leads ready to convert into customers. Remember, continuous optimization and data-driven decision making are key to achieving lasting success in B2B lead generation.