What are demand generation channels? Demand generation channels are the various avenues you can use to cultivate[…]
What is demand generation vs demand capture? Demand generation and demand capture are two sides of the[…]
What are B2B cold emails? B2B cold emails are essentially outreach emails sent to potential business customers[…]
What is a sales accepted lead? A sales accepted lead (SAL) is a potential customer that has[…]
What is B2B direct marketing? B2B direct marketing is a targeted approach to reach out directly to[…]
What is buying intent? Buying intent, also referred to as purchase intent, refers to how likely a[…]
What is marketing lead scoring? Marketing lead scoring is a system for ranking the potential customers (leads)[…]
What is ABM advertising? In Account-Based Marketing (ABM), instead of broad advertising campaigns, businesses focus their marketing[…]
What is B2B GTM strategy? A B2B GTM (go-to-market) strategy is essentially a roadmap for launching and[…]
What is demand generation software? Demand generation software are tools that help businesses attract and nurture potential[…]