Posts by Tim Yang

What is a B2B buyers journey? The B2B buyer’s journey refers to the entire process a business[…]

What is a B2B campaign? A B2B campaign (a “business-to-business campaign”) is essentially a marketing effort designed[…]

What is a B2B customer journey? The B2B customer journey refers to the entire experience a business[…]

What is B2B blogging? B2B blogging refers to creating content on a blog that targets other businesses,[…]

What is B2B podcasting? B2B podcasting refers to podcasts created by businesses specifically to connect with other[…]

What is B2B integrated marketing? B2B integrated marketing is a strategic approach to marketing that combines various[…]

What are B2B marketing KPIs? B2B marketing KPIs, or key performance indicators, are metrics that track the[…]

What is B2B marketing automation? B2B marketing automation refers to using software to automate repetitive tasks within[…]

What is B2B white paper marketing? B2B white paper marketing refers to the use of white papers[…]

What is account-based marketing attribution? Account-based marketing (ABM) attribution is the process of figuring out which marketing[…]