What are account-based marketing tactics? Account-based marketing (ABM) tactics focus on identifying and targeting high-value companies that[…]
What is a B2B SEO agency? A B2B SEO agency is a company that specializes in helping[…]
What is a B2B buyers journey? The B2B buyer’s journey refers to the entire process a business[…]
What is a B2B campaign? A B2B campaign (a “business-to-business campaign”) is essentially a marketing effort designed[…]
What is a B2B customer journey? The B2B customer journey refers to the entire experience a business[…]
What is B2B blogging? B2B blogging refers to creating content on a blog that targets other businesses,[…]
What is B2B podcasting? B2B podcasting refers to podcasts created by businesses specifically to connect with other[…]
What is B2B integrated marketing? B2B integrated marketing is a strategic approach to marketing that combines various[…]
What are B2B marketing KPIs? B2B marketing KPIs, or key performance indicators, are metrics that track the[…]
What is B2B marketing automation? B2B marketing automation refers to using software to automate repetitive tasks within[…]