Your marketing team isn’t delivering and you don’t know how to get them there.
They need Strategy, Structure and Support to perform and effectively collaborate with you sales, product and customer support teams. I can provide that.
The Services.
On-site or remote training and team coaching services to upskill your enterprise B2B marketing team.
Content and copy
Training and coaching to plan and develop targeted value-driven content and product copywriting for lead generation, customer success support and product marketing.
Lead generation
Training and coaching to use marketing automation tools and marketing best practices to develop lead generation and ABM campaigns that supply your sales team with a sustainable stream of marketing qualified leads (MQLs).
strategy
Training and coaching to develop marketing plans and content calendars with attribution and success metrics that meet your business goals and maximise your marketing budget.
reporting
Training and coaching to develop insightful marketing reports that tell you What Works, What Doesn’t and What To Do Next to iterate and improve your company’s marketing efforts.
The Process.
This robust four-step method has helped marketing teams in every type of business from manufacturers to software developers.
Assess
Gathering of information about the gaps between the team’s marketing capabilities and their ability to support the company’s business’s goals. Produce a strategic plan to bridge the gaps with expectations.
Build
Working with the team to acquire and setup the tech stack and processes the team will use to organise, deploy and report on marketing efforts to meet the strategic business goals.
Motivate
Developing and communicating personalised career growth plans for each team member based on their own goals and capabilities. Setting KPIs and regular check-ins to keep each one on track.
coach
Educating the team in B2B marketing concepts, along with task-based training in marketing strategy, operations, content, reporting processes and process documentation.
Use Cases.
The most common critical use cases for an enterprise B2B marketing team with upskilled expertise.
Expanding into Regional Markets
A team with the expertise to use lead generation tools and processes effectively can quickly identify decision-makers in new markets around the region and qualify leads at scale for the sales team — allowing sales to focus on business development instead of sales development.
Expanding into Western Markets
An upskilled marketing team can produce the higher quality of content and copywriting needed to break through the competitive landscape of Western markets and generate demand. The team can also use marketing automation tools to qualify leads at scale for the sales team.
Extracting ROI from Marketing
With their skills upgraded, the marketing team can deliver valuable product marketing campaigns and the most important results — qualified leads. They can also demonstrate their ROI to key stakeholders with meaningful reports and sensible KPIs aligned with the business goals.
My Trainees Deliver.
mqls qualified
400+
accounts converted
30+
revenue realised
$500K
Get your B2B marketing team ready for success.
Hire me to upskill your enterprise marketing team now.